Market research is at the heart of all great marketing. It helps us understand and validate situations, and synthesize that information into actionable marketing strategies.
Unfortunately, many marketers are challenged by comprehending most market research outputs. Market research usually exists at complex reports and big data analyses. Simply put, these types of research outputs are too complicated to be understood meaningfully.
To make market research work, it needs to be translated into a language that marketers understand.
To really grasp the meaning of market research, it needs to be condensed, boiled down and communicated back in a way that resonates with marketing audiences. It’s data presented as facts, findings presented as insights, and complex research presented as actionable next steps.
That’s why S2 Research is proud to present a new white paper, Translating Market Research into a Language for Marketers. This new resource for marketers outlines a simple five-step process marketers and market researchers alike can use to translate research into action for marketing.
Complete the form to gain instance access to the white paper.
Step 1 - Ask the Right Questions to Discover What It Means.
Step 2 - Remove Everything that Doesn’t Matter.
Step 3 - Be Clear About Why It’s Important.
Step 4 - Tell the Story You’ve Uncovered
Step 5 - Incorporate Visualizations and Representations.
Throughout this white paper for marketers and market researchers alike, you’ll find techniques and methods you can use today to help your marketing team fully grasp market research insights.
I hope you enjoy.